Hot take: most SEO agencies still focus on keyword volume over search intent

I was talking to a friend who runs a small bakery in Austin last week, and her agency kept pushing her to target high volume keywords like 'best bread Austin' with a 1,200 monthly search count. But her customers are mostly looking for gluten free or sourdough starters, and the agency missed that completely. Has anyone else had to teach their agency about actual user intent instead of just throwing big numbers at them?

2 comments

2 Comments

fisher.charlie2h ago

Wait is your friend's agency seriously not even looking at what people actually want when they search?

mary_patel592h ago

Totally. My last agency did the same thing. Drove me crazy.