Was skeptical about programmatic display for local biz... then saw the numbers from a dry cleaner in Omaha

I run ads for small shops and always thought programmatic display was overhyped for local businesses. A dry cleaner client asked me to try it for 3 months with a $500 monthly budget. I figured it would be a waste. After 90 days they got 47 new customers from those ads at like $10.63 per acquisition. Their normal Google Ads CPA was around $18. Seasonality could be a factor but I'm honestly shook. Anyone else had a tool or vendor they blew off that turned out to be solid?

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1 Comment

paule532h ago

Honestly, "shook" about a dry cleaner's ads hitting different than my morning coffee.