Hot take: that $50 Facebook ad course taught me more than the $2,000 agency retainer ever did

I bought a cheap course from a guy who runs a local pizza shop's ads and his tip about testing 3 headlines for $10 each saved me from burning $300 on a campaign that went nowhere, anyone else find random creators more useful than the pros?

3 comments

3 Comments

tessa36822d agoMost Upvoted

My friend Sarah ran a small bakery and paid a big marketing agency $3,000 to handle their Facebook ads. The agency sent her fancy reports every month but sales barely budged and she was getting ZERO clue what they actually did. She got frustrated and bought a $15 course from some random dude who runs ads for a local car wash. One tip he gave her was to target people who already liked similar bakery pages instead of broad audiences. She tested it with $20 and suddenly had lines out the door for her cinnamon rolls. The agency never even mentioned targeting existing fans once in all those expensive meetings.

nathan_hill6022d ago

...and that's the thing that kills me about those big agencies, they make everything sound so complicated with all their jargon and fancy reports. I dropped $2,500 on a marketing firm for my own side hustle once and got back a 40 page PDF that basically said "we tried some stuff." Meanwhile I found a guy on YouTube who fixed my ad targeting in ten minutes with one stupid simple trick. Makes you wonder if they're just hoping you won't question the fancy looking numbers.

juliahall22d ago

Ngl, that's pretty much what happened with me and a "growth consultant" who charged me like crazy for a plan that was basically common sense. I ditched them, spent one evening messing with my own ad settings, and saw better results in a week. Honestly, most of these firms bank on you being too scared to try the simple fix yourself.