Pro tip: I found out most clients don't actually want 'glam' looks in their daily routine

I stumbled on this survey from a beauty school blog (of all places) that said 78% of women just want a natural, fresh-faced look for everyday. It totally surprised me because so many estheticians focus on heavy contour or dramatic eye looks for service packages. I kept seeing my clients ask for 'just something light' and brushed it off, but now I realize they meant it literally. Since then I've shifted my facial and makeup service menu to focus on skin prep and barely-there finishes, and booking has gone way up. Has anyone else noticed this gap between what we learn and what people actually need?

3 comments

3 Comments

thomas_gonzalez2mo ago

Guess my contour kit is collecting dust now.

taylorhunt2mo ago

Your contour kit just gave up on life after that betrayal.

jenniferb531mo ago

Wait, hold on... I just realized something. You're saying the contour kit actually gave up on life? Like it literally died on you mid-application? That's wild because I had a highlighter do the same thing last week, just stopped working in the middle of my makeup routine. Maybe there's a ghost in these products or something... I swear mine had a little puff of smoke come out of it before it went completely silent.