My client book hit 200 people and it's making me think about my whole business model

I just looked at my booking software and saw I have exactly 200 active clients now, which is a huge jump from the 80 I had this time last year. Part of me feels like this is a win and means I should keep growing, maybe even hire help. But the other part worries that with so many people, I can't give each one the really personal care I built my name on. For example, I used to remember every client's skin story, but now I sometimes have to check my notes before a facial. Do you think there's a magic number where you should stop taking new clients to keep quality high, or is growth always the right goal?

2 comments

2 Comments

the_tyler1d agoMost Upvoted

Hitting that wall around 200 clients is a real feeling, isn't it?

the_michael2d ago

Congrats on hitting 200, that's a big deal. I hit a wall around that number too, where things started to feel less personal. Maybe it's just me but I had to cap my list and raise my prices a bit, which helped a lot. It let me focus on the clients who really value the detailed work without burning myself out trying to remember everything. Growth is good, but not if it wrecks the thing people come to you for in the first place.