I finally understood why some clients skip sunscreen after a chat with my neighbor.

She told me she only uses it on beach days, not every day. It made me see we need to frame sunscreen as a daily habit, like brushing teeth. Sharing analogies might help clients get it.

3 comments

3 Comments

taylor4926d ago

Wait, your neighbor only wears it at the beach? Totally get why @tylermurray says to treat it like a seatbelt.

tylermurray6d ago

Told my clients sunscreen is like a seatbelt... you use it every trip, not just long drives. That idea stuck because it's about constant risk, not just beach days. I keep mine by my keys now so I see it when I leave... makes it a daily habit. Once they see it as normal prevention, not a chore, they actually use it. Had someone say they started after comparing it to locking their door at night. Framing it as simple daily protection really does change how people think about it.

lisa3315d ago

But what if it actually is just for the beach like my neighbor says? Feels overkill to do it daily, and @taylor492 gets that. The seatbelt thing doesn't work for me because driving risk is constant, but sun damage isn't.