Someone said referrals are better than cold calls at that mixer and I backed them

I always pushed cold calling but after hearing a guy say he lands 80% of referrals vs 10% cold I actually tried it with 3 old contacts last week and got a meet set up. Has anyone else found referrals that much easier in Detroit?

2 comments

2 Comments

noranguyen1d ago

Wait, 80% from referrals? That's insane. I've been grinding cold calls for years and never saw numbers like that. Did you actually track your close rate before trying it?

jordanl821d ago

You ever feel like your phone is just a paperweight with extra steps? I actually did track my numbers before trying referral based stuff. My cold call close rate was around 2%, which is probably why I felt like a telemarketer who forgot their script. 80% seems unreal to me too, but the few referrals I got closed almost every time. It's like people actually trust a buddy's word over some random pitch. Did you ever try asking your best clients for just one name to see if it made a dent?