My aunt's pricing advice was completely backwards for my soap bars

My aunt sells candles at flea markets and swore I should price my soap at double my material cost. I tried that for three weeks at a local market in Toledo and sold maybe two bars total. Then I looked at what actual soap makers charge online and dropped my price to $6 a bar, which is only about 1.5x my cost. Sold out my whole batch of 40 bars yesterday. Has anyone else had family give them pricing advice that just does not work for their niche?

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1 Comment

the_olivia6d ago

Wait, you sold out at $6 but your cost is only $4? That math actually works out to 1.5x so that part checks out. But most soap makers I know price way higher than that, like closer to 2x or 3x cost, so maybe your aunt was half right just not for your market.