Vent: My email list got 3x smaller after I stopped buying followers

Back in 2021 I paid $400 for a so-called targeted email list from a broker. My open rates looked great for about two weeks, then tanked to 4%. Last month I finally purged every bought contact and went back to organic signups from my blog and a free PDF lead magnet. My list dropped from 8,000 to 2,700 people, but my open rate jumped to 28% and my actual sales went up by 15%. I wasted two years thinking bigger numbers meant more reach. Now I only track engaged subscribers and I unsub anyone who hasn't opened in 90 days. Has anyone else dumped paid lists and seen their deliverability improve that fast?

1 comments

1 Comment

david7399d ago

Used to chase vanity numbers too, this post just flipped my whole approach.